Most companies don’t realize the valuable tool they already have at their finger tips. Your website is an important path to your customers, allowing you to specifically target people who want to use your products or buy your services. The question is how do you interact with your customers? People WANT to interact, and businesses should too. So how can we make this happen?

Interaction is the effect of two or more people coming together, sharing ideas and opinions.  Updating your website can provide you with the perfect way to shape what people are talking about, and generate interest in your business.

There are several options you can add to your website or marketing routine in order to keep it current:

• Update content
• Swap in new images
• Create new blog postings
• Post a short survey to collect customer input
• Participate in industry related conversations
• Sign up to be a vendor at a local trade shows
• Join industry related groups
• Have a social media presence
• Leverage your existing marketing materials
• Present them in digital formats instead of traditional
• Launch a new website

Creating a unified message in your marketing strategy, will create a strong associate for your customers and help build and solidify your brand. Telling a consistent and constantly evolving story will help your current and potential customers relate and grow interest.

Interact with Exomark by emailing us Questions@exomark.com or joining the discussion via Twitter with the hashtag #Exoblog

Happy Marketing and enjoy your #StrategicSaturday

JYR