In today’s digital and interactive world, the technique of growing a business is often the topic of debate. Lately, the world has witnessed some of largest companies acquire smaller ones to offer a wider range of services to their customers. In the other spectrum, we have seen some of the largest companies grow their market cap while staying away from the acquisition of up-and-coming businesses. With so many alternative ways to grow, which do you think is the best bath to success?

Leading the way in company acquisitions has been Google and Facebook who have expanded into driverless technology, artificial intelligence, messaging platforms, and virtual reality. However, Apple; driven by a different philosophy – has been sitting on their money, which now exceeds over $159 billion. Apple’s chief executive Tim Cook has also expressed that Apple is “not going to go out and buy something for the purpose of just being big.”

Is Apple smart in letting smaller companies truly establish themselves before paying billions of dollars to acquire them? Or, is Facebook and Google’s risky approach of acquiring early-staged companies the way of the future? I suppose this is a debate that only time will answer!

Let us know what your thoughts are by tweeting @Exomark_Inc! Stay tuned for more interesting business discussions on #ExoBlog!

How are you Growing a Business??

Happy Marketing!

MW