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Apr 28 2014

What’s the Deal with Snapchat?

—Teen social platform or made for business application— Snapchat is a mobile app that allows users to send pictures and/or videos back and forth with the addition of text and drawings. With tap and play technology, Snapchat is the only platform that captures the user’s attention for 1 to 10 seconds until the message disappears…

Apr 21 2014

SEO: The Good, The Bad, The Ugly

When you search a term in Google or other search engines, what do you see? Paid Ads! How about on your social media news feeds? Paid Ads! So how much is Search Engine Optimization and Search Engine Marketing helping you, and is it really worth the time and the hassle? I am sure you see those…

Apr 14 2014

Growing a Business: Acquisition vs Innovation

In today’s digital and interactive world, the technique of growing a business is often the topic of debate. Lately, the world has witnessed some of largest companies acquire smaller ones to offer a wider range of services to their customers. In the other spectrum, we have seen some of the largest companies grow their market cap…

Apr 07 2014

Going Viral!!

By now, everyone knows the phrase,  “Going Viral” and what it means in a reflection of internet marketing and exposure. In the recent months and years we’ve seen trends, videos, songs and games that blow up digitally like the Harlem Shake, Gangnam Style, or Flappy Bird, but what causes this? Every day individuals and companies…