Apr 28 2014

What’s the Deal with Snapchat?

—Teen social platform or made for business application—

Snapchat is a mobile app that allows users to send pictures and/or videos back and forth with the addition of text and drawings. With tap and play technology, Snapchat is the only platform that captures the user’s attention for 1 to 10 seconds until the message disappears forever.

“Snaps” are most commonly sent by teenagers and college students who currently find texting far too mainstream.  This trend is pretty similar to the movement from Facebook to Twitter and Instagram for the younger demographic.

But what does Snapchat offer B2B, B2C and the adult consumer?  Imagine a world where you can be 100% positive that your target demographic is giving all their attention to your ad – that’s Snapchat!  Harness its potential and reap the benefits!

As always, continue the marketing discussion on Twitter with us by using the hashtag #ExoBlog. We want to hear what you’re doing and how you’re doing it!

Happy Marketing!!

Daniel Mendonca