When you search a term in Google or other search engines, what do you see? Paid Ads!

How about on your social media news feeds? Paid Ads!

So how much is Search Engine Optimization and Search Engine Marketing helping you, and is it really worth the time and the hassle?

I am sure you see those messages and hear those calls about ‘SEO’ companies that promise to ‘make it happen’. Well, I hate to be the bearer of bad news, but being on the first page of Google is pointless. This alone gets you nothing.

When addressing SEO, you should approach it like you do the rest of your business decisions…..centred around your customers. What do they want from you, how can you serve them better? These questions will help to assure that you are making your customer’s experience the best it can be. Whether it be while selling your product or service, providing customer service, in your marketing/ communications or content on your website.

Marketing in today’s digital and traditional world has become more about customer interaction and giving those customers the content they want to consume. If you can focus on that…..SEO will take care of itself. Social Media platforms and the content produced are the top drivers of optimization.

It’s no longer about building meaningless links across hundreds of related sites, getting your metadata aligned and optimizing keywords, but more about great content and interacting with relevant sources.

Search Engines…Google especially know EVERYTHING about EVERYTHING. To you, “a marketer, a salesmen, service provider, retail store etc” that means giving the customers what they want and in turn getting what you want…top Search Engine Optimization.

Let us know what your thoughts are by tweeting @Exomark_Inc! Stay tuned for more interesting business discussions on #ExoBlog!

Happy Marketing

DM